Assaal Academy, a bilingual learning platform with an AI mentor

The brief

Assaal Academy teaches Excel, finance, data analysis and AI to a large Arabic-speaking audience. It ran on Wix with an LMS of embedded recordings. The academy needed its own platform: a catalogue of recorded courses, live bootcamps, subscriptions, corporate training and digital products, in two languages, with payments and an AI tutor built in, and a path to mobile.

What we built

The platform. A React and TypeScript front end with Supabase as the backend, row-level security, edge functions, Firebase authentication bridged to Supabase sessions, and Paymob payments. Hosted on Vercel.

The AI mentor. An agent inside the learning experience that answers a student's questions, explains the topic of the lesson they are on, quizzes them and corrects their answers. It is the clearest example of how we build AI into a product rather than beside it.

The integration with Magal. Live bootcamps run on Magal, the cohort platform we also built. Magal syncs its bootcamps, cohorts, instructors and enrolments to the academy site and answers entitlement checks, so one student account works across both.

Migration. The legacy Wix LMS, with its course groups and Vimeo recordings, was mapped into the new model with one baseline recording set per course rather than duplicating videos per group.

Mobile. A React Native app on Expo with authentication, course browsing and full English and Arabic support, with progress, gamification and the AI assistant planned in later phases.

What changed

The academy owns its platform, its student data and its payment flow. Students learn in their own language with an AI mentor on every lesson, and the live and recorded sides of the business share one account.